Squiki Tiki Brand Guidelines
EST. 202601 / Brand system
That soft squeak underfoot? That's Clearwater's famous quartz-white sand saying hello. Squiki Tiki is named for that sound, and built around everything that follows: cold drinks, smoky BBQ, tiki vibes, and toes in the sand. The most fun you can have without leaving the beach.
Slow Smoked and Sun Soaked.
02 / Brand system
Our promise turns the easy spirit of Clearwater Beach into a consistently warm, polished, and unmistakably local guest experience.
Squiki Tiki is the everyday escape that takes Clearwater Beach’s spirit and slow-smokes it to perfection. Named for the famous “singing” sands, this tiki bar and BBQ is an offbeat oasis just a few squeaky steps from the shoreline. Bringing together the serious craft of Dr. BBQ’s legendary pit, island-inspired cocktails worth a second round.
Zero pretense. Elevated flavor. Guests can expect the kind of laid-back energy that makes Clearwater Beach famous, slow-smoked and sun-soaked.
03 / Brand system
Two audiences share the same room for different reasons. Our job is to make both feel like Squiki Tiki was made for their beach day.
Locals know Clearwater Beach by heart, but there's always room for a cold drink, good food, and the easy pleasure of seeing familiar faces. Welcome them like regulars from the first hello: remember their favorites when you can, keep the conversation genuine, and give them space to settle in. Make Squiki Tiki feel like part of their beach day—a place that knows the neighborhood and is always glad they're back.
Visitors arrive ready to trade routine for sunshine, great food, and a little Tik-Easy fun. Meet that excitement with an easy welcome, a bit of local know-how, and upbeat guidance that helps them feel at home. Make the experience personal and effortless, so they leave with a Clearwater Beach story worth taking home.
Sun’s up, pit’s on, and the beach is calling. Squiki Tiki by day is your base camp for all ready to come sandy and stay awhile. When the sun drops the torches take over and Squiki Tiki takes on its after-dark groove. A little looser, livelier, and glowing from every corner.
04 / Brand system
At Squiki Tiki we speak like the most fun local you’re going to meet. Warm, a little irreverent, and completely at home on the beach. Never too polished, never trying too hard. We celebrate the quirky, the slow-cooked, and the sun-soaked with genuine enthusiasm. Short sentences. Strong opinions. Always inviting, never exclusive. We’re quick with a wink when we feel the mood take over.
Talk like a great beach host. Warm, direct, and genuinely happy to see people.
Bring wit and energy to the moment, but never force the joke.
Ground the voice in Clearwater Beach. Its people, rhythm, and character.
Keep language clear, confident, and free of pretense.
05 / Identity
Our logo leads with the same swagger as the bar itself: compact, spirited, and tipsy just enough to feel alive.
Use the angled signature as the primary expression across signage, menus, campaigns, and high-impact moments.
Keep clear space equal to the height of the lowercase “i” on every side. Let the mark breathe.
Use the full wordmark at 120 px or wider on screen. Below that, switch to the stacked icon.
06 / Brand system
Three lockups cover the full range of brand moments. Choose for the available space, never for novelty.
The hero mark. Use for expressive placements and brand-first moments. Available with or without “With Dr. BBQ.”
Use when a level baseline improves fit or readability: web headers, narrow signs, and sponsor rows. Tagline is optional.
Reserved for avatars, favicons, stickers, stamps, and compact placements. Never add “With Dr. BBQ.”
07 / Brand system
Consistency keeps the signature recognizable. Use approved artwork and resist the urge to “improve” its personality.
The primary artwork already has the right angle.
Scale proportionally. Never squeeze or widen.
Use a solid, approved brand color only.
No shadows, glows, gradients, or bevels.
Reference approved color combos seen in palette section.
WITH DR. BBQThe stacked icon never carries the endorsement.
08 / Brand system
A sunbaked spectrum with enough heat for a tiny room and enough depth for a long night. Sand is the core canvas; Lava anchors; Fire delivers the signature hit.
Approved combinations
These are the approved color combinations for both text and logo usage. Use the first color for the foreground artwork or typography and the second color—or approved image—for the background.
09 / Brand system
Three voices give the system its range: a condensed display face for impact, a relaxed script for flare, and Manrope for clear everyday reading.
Use uppercase for short, high-impact messages and section titles.
Parkside Regular. Use sparingly for warm asides, punchlines, and expressive accents.
Use for paragraphs, captions, navigation, specifications, and utility text.
10 / Brand system
Make the place feel close enough to touch. Photograph people, pours, plates, and the packed little world around them with heat, humor, and human energy.
Crops can be tight and tactile. Prioritize gestures, garnishes, hands, faces, and the textures of the room.
Use warm, saturated light with bold reds, oranges, greens, and electric accents. Avoid cool, washed-out neutrality.
Favor candid action, eye contact, small surprises, and a little imperfection over polished hospitality clichés.
Vintage tropical photography is a distinct pillar of the system. Use it to add nostalgia, wit, and a sense of found ephemera.
Pair photography with tactile patterns: carved palm, bamboo, wood grain, marble, and woven surfaces. Crop close enough to feel physical.
Flash-forward nightlife meets vintage tropical print.
Bold color · direct light · lived-in material · playful crops · graphic pattern · food and drink in motion11 / Brand system
A halftone layer connects vintage photography to the tactile, printed character of the brand. Apply this pattern only to vintage photos; contemporary imagery stays clean.
Use the halftone pattern only on vintage photography. Keep faces and key details recognizable, and never apply it to contemporary people, food, drink, or interior photography.
12 / Brand system
The illustration system turns Clearwater Beach characters, rituals, and local wildlife into playful stories. Each scene should feel hand-drawn, kinetic, and a little unexpected—rooted in the beach but never reduced to generic tiki shorthand.
13 / Brand system
These examples show the system coming together across campaign, social, apparel, menus, coasters, and environmental moments.
